Seller guide
Pricing strategy
Pricing is a strategy choice. The right posture depends on your timeline, risk tolerance, and how much certainty you need.
Three pricing postures
There’s no universal “right price” — there’s a strategy.
Speed + certainty
Prioritize fast movement and certainty. Often reduces stress and risk.
Balanced
Most sellers do best here: competitive positioning without “giving it away.”
Max price attempt
Works when timeline is flexible and you can tolerate longer market time.
Key questions
- 🗓️How fast do you need to close?Timeline drives strategy more than most people realize.
- 🧠How do you handle uncertainty?Some sellers prefer certainty over the last 1–2% of price.
- 🏘️What’s your pocket’s reality?Street-level nuance matters. A local agent helps.
- 📣How strong is presentation?Condition and staging change the effective market response.
Want a pricing plan for your neighborhood?
Tell us your timeline and property basics. We’ll connect you with an active partner agent.